Circiut city, exploring the topic
This program reduced a huge cost of the company and it shows the flexibility of Circut City to change. As a result of this program the competitors of the company also faced heavy losses like market shares loses and Circut City has earned high revenues. Secondly, the company introduced Multi Channel integration strategy as its innovation initiative. This strategy has also appeared as a successful strategy of the company because it has helped the company in improving its product specifications and comparing the prices of products offered in various stores. Circut city also brought about many improvements in its supply chain management.